Design, concept and illustration of Bergen kommune – en aldersvennlig kunst- og kulturby 2021–2026. This cultural strategy emphasizes the elderly's involvement and participation in an innovative and interesting cultural life, and contributes to inspire and further develop the cultural interest of a group in the population that is growing in number and diversity.
Illustrations and color palette is drawn from Henri Matisse’s painting The Dance, and was largely inspired by the strategy's first quote:
«These older dancers have always been physical people—and they still are. They have been connected to the body and the body's functionality throughout life, and can not suddenly be reduced to soft hands and gentle eyes. It's like the old body is supposed to be wrapped up and forgotten, but you are just as much body even if you have have grown older.»
Illustrations and color palette is drawn from Henri Matisse’s painting The Dance, and was largely inspired by the strategy's first quote:
«These older dancers have always been physical people—and they still are. They have been connected to the body and the body's functionality throughout life, and can not suddenly be reduced to soft hands and gentle eyes. It's like the old body is supposed to be wrapped up and forgotten, but you are just as much body even if you have have grown older.»
Client: Bergen kommune
Agency: Overhaus
Year: 2021
Agency: Overhaus
Year: 2021
Rejected front cover:
