Design, concept and illustration of Bergen municipality’s Kunstformidlingsplan for barn og unge 2020–2025 — a strategy to ensure that the children and youth in Bergen have access to high quality art and cultural activities.

The aspiration was to create an easy-to-read and engaging report, and I therefore opt for a solution based on children and youth’s way of seeing and experiencing art. To convey optimism and childlike joy, I have used large font sizes and an illustration style with heavy, graphic lines, simple shapes and vibrant colours. The illustrations are inspired by the field of art and culture, with a simple, almost naive, expression.

By depicting art and culture from the perspective of children and youth, I want to promote empathy, playfulness and enthusiasm for the content of the plan. I also aim to make Bergen municipality visible as an inclusive and open contributor, and to invite the professional art field to co-creation and growth, in order to jointly strengthen children and youth’s art and cultural competence.