Once upon a
time in Hardanger there were four guys who dreamt of
providing
people with a natural
and refreshing hard seltzer. It had to be a proud product native to Hardanger,
clean in taste and honest in content. No gibberish!
Inspired by Hardanger's magnificent and adventurous nature, we created a mysterious universe inhabited by legendary creatures. The creatures wanders the forests and fields, collecting the best natural ingredients—hidden in secret places. The illustration style is based on classic, scientific zoology illustrations, and add distinctiveness and elegance to the brand, as well as humor and informality.
We chose a decorative blackletter typeface to compliment the illustration style and substantiate the mythical. The arc-shaped typography frames the illustration and creates a venerable expression, with associations to older architecture. The shape is inviting, like a door in to, or out of, another world. Tactile paper, spot varnish and detailed edges emphasizes the good craftsmanship and quality of the product range!
Amazing illustrations by Andreas Pilskog (Overhaus).
Inspired by Hardanger's magnificent and adventurous nature, we created a mysterious universe inhabited by legendary creatures. The creatures wanders the forests and fields, collecting the best natural ingredients—hidden in secret places. The illustration style is based on classic, scientific zoology illustrations, and add distinctiveness and elegance to the brand, as well as humor and informality.
We chose a decorative blackletter typeface to compliment the illustration style and substantiate the mythical. The arc-shaped typography frames the illustration and creates a venerable expression, with associations to older architecture. The shape is inviting, like a door in to, or out of, another world. Tactile paper, spot varnish and detailed edges emphasizes the good craftsmanship and quality of the product range!
Amazing illustrations by Andreas Pilskog (Overhaus).
Client: Njót
Agency: Overhaus
Year: 2021
Agency: Overhaus
Year: 2021
