Visual identity for an exhibition showcasing the research project Machine Vision in Everyday Life (check out my previous work for them here!), charting the impact of machine vision on three scales: individual, social and world. How do machines see us as individuals? Which changes do vision machines bring to society? And what kind of worlds are made possible by machine vision technologies?
The exhibition was bilingual, with information in both Norwegian and English. The text hierarchy consisted of four levels, and I developed a system for the different text types, such as headings, body text, captions, keywords about the artworks and fact boxes.
I also designed a «toolbox» of graphic elements to be used with or in addition to the typography. This was to create space for the audience to rest their eyes in-between those large blocks of text, and also to increase interest for the content by highlighting and emphasizing. The elements draw a lot of inspiration from digital interfaces such as buttons, windows, hashtags and emojis — which is in accordance with the exhibition’s theme. The elements can also be seen as a nod to the «noise» one encounters in the digital world.
The desired impression was for the exhibition to feel welcoming, but at the same time ominous.
The Machine Vision exhibition was displayed at the University Museum of Bergen from March to August 2021.
The exhibition was bilingual, with information in both Norwegian and English. The text hierarchy consisted of four levels, and I developed a system for the different text types, such as headings, body text, captions, keywords about the artworks and fact boxes.
I also designed a «toolbox» of graphic elements to be used with or in addition to the typography. This was to create space for the audience to rest their eyes in-between those large blocks of text, and also to increase interest for the content by highlighting and emphasizing. The elements draw a lot of inspiration from digital interfaces such as buttons, windows, hashtags and emojis — which is in accordance with the exhibition’s theme. The elements can also be seen as a nod to the «noise» one encounters in the digital world.
The desired impression was for the exhibition to feel welcoming, but at the same time ominous.
The Machine Vision exhibition was displayed at the University Museum of Bergen from March to August 2021.
Client: The University of Bergen
Agency: Overhaus
Year: 2020–2021
Agency: Overhaus
Year: 2020–2021
White and pink banners for digital events and invitations:
